Privacy Policy
Introduction
At Moe Linen ("Moe Linen", "we", "our" or "us"), we respect your privacy and are committed to protecting your personal information.
As a proudly Māori-owned, whānau-run business based in Aotearoa New Zealand, we believe trust is earned through honesty, transparency and respect. This Privacy Policy explains how we collect, use, store, protect and disclose your personal information when you visit our website, purchase our products, contact us or otherwise interact with Moe Linen.
This Privacy Policy applies to information collected through our website, online store, email communications, social media pages, competitions, promotions, newsletters, product waitlists and any other interaction you have with us.
By using our website or providing your personal information, you acknowledge that you have read this Privacy Policy.
This Privacy Policy has been prepared in accordance with the Privacy Act 2020 (New Zealand). Nothing in this Privacy Policy limits any rights you may have under New Zealand law.
Who We Are
Moe Linen is an online retailer of premium linen homewares inspired by Māori design.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact our Privacy Officer.
Privacy Officer
Moe Linen
Tauranga, New Zealand
Email: kiaora@moelinen.co.nz
What Personal Information We Collect
The personal information we collect depends on how you interact with us.
Information You Provide
We may collect personal information that you voluntarily provide when you:
place an order
create an account (if available)
subscribe to our newsletter
join a product waitlist
contact us
request customer support
enter a promotion or giveaway
submit a product review
communicate with us through social media.
This information may include:
your name
delivery address
billing address
email address
phone number
purchase history
products purchased
correspondence with us
preferences you choose to share
any other information you voluntarily provide.
You are not required to provide personal information. However, if you choose not to provide information we reasonably require, we may be unable to process your order, provide customer support or supply certain products or services.
Payment Information
Payments made through our website are processed securely by trusted third-party payment providers. Moe Linen does not collect or store your complete credit or debit card details. Payment providers process payment information in accordance with their own privacy policies and security standards.
Information Collected Automatically
When you visit our website, some information is collected automatically through your browser, device and website technologies.
This may include:
IP address
browser type
operating system
device type
language settings
referring website
pages visited
products viewed
search terms
approximate location based on your IP address
date and time of your visit
website activity
session information
website performance and diagnostic information.
This information is generally used in an aggregated form to improve our website, monitor performance, understand customer behaviour and protect the security of our website.
Cookies and Similar Technologies
Like most ecommerce websites, Moe Linen uses cookies and similar technologies to improve your browsing experience. Cookies are small text files stored on your device that help websites remember information about your visit.
We may use cookies to:
remember items in your shopping cart
remember your preferences
improve website functionality
understand how visitors use our website
improve website performance
measure the effectiveness of marketing campaigns
protect against fraudulent activity
personalise your shopping experience.
Depending on the technology used on our website, cookies may include:
essential cookies required for the website to operate
functional cookies that remember your preferences
analytics cookies that help us understand website traffic
marketing cookies used to measure advertising performance.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of some areas of our website.
Website Analytics
We may use website analytics services to better understand how visitors interact with our website. Analytics information helps us understand:
which pages are most popular
how customers find our website
how visitors navigate our website
which products receive the most interest
where improvements can be made.
Analytics information is generally aggregated and does not identify individual customers.
How We Use Your Personal Information
We collect and use personal information only where reasonably necessary to operate our business and provide our products and services. Your information may be used to:
process and fulfil orders
arrange delivery
provide order confirmations and shipping updates
communicate with you about your purchases
provide customer support
respond to enquiries
manage returns, exchanges and refunds
verify customer identity where necessary
maintain customer records
improve our website
improve our products and services
personalise your shopping experience
conduct internal administration
prevent fraud and unlawful activity
protect the security of our website
comply with legal obligations
enforce our Terms & Conditions
protect the rights, property and safety of Moe Linen, our customers and others.
We will not use your personal information for purposes unrelated to those for which it was collected unless required or permitted by law.
Marketing Communications
If you choose to subscribe to our newsletter or marketing communications, we may send you information about:
new collections
product launches
exclusive offers
promotions
competitions
restocks
styling inspiration
company news.
Joining our mailing list is completely optional. You may unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us directly. Choosing not to receive marketing emails will not affect essential communications relating to your orders, deliveries or customer support.
Sharing Your Personal Information
We respect your privacy and do not sell, rent or trade your personal information.
We may share your information where reasonably necessary to operate our business, including with trusted third-party service providers such as:
website hosting providers
ecommerce platform providers
payment processors
courier and delivery companies
email marketing providers
website analytics providers
technology support providers
professional advisers, including accountants, lawyers and insurers where reasonably necessary
government agencies, regulators or law enforcement where required by law.
We only share the information necessary for those providers to perform the services they provide to us. Where possible, we require our service providers to protect your personal information and handle it in accordance with applicable privacy laws.
Overseas Disclosure of Information
Some of the trusted service providers we use to operate our business may store or process personal information outside New Zealand. These providers may include our ecommerce platform, payment processors, email marketing providers, cloud hosting services and website analytics providers.
Where personal information is transferred or stored overseas, we take reasonable steps to ensure it is protected by safeguards that are comparable to those required under the Privacy Act 2020.
Keeping Your Information Safe
Protecting your personal information is important to us.
We take reasonable technical, administrative and physical measures to help safeguard the personal information we hold against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include:
secure website technology
password-protected systems
encrypted payment processing
restricted access to personal information
reputable third-party service providers
regular software and security updates where appropriate.
While we take reasonable steps to protect your information, no website, internet transmission or electronic storage system can ever be completely secure. For this reason, we cannot guarantee the absolute security of information transmitted to or from our website.
How Long We Keep Your Information
We keep personal information only for as long as it is reasonably necessary to:
fulfil your orders
provide customer support
maintain business records
comply with legal and tax obligations
resolve disputes
detect or prevent fraud
enforce our agreements
meet other legal or regulatory requirements.
When personal information is no longer required, we take reasonable steps to securely delete, destroy or de-identify it.
Accessing and Correcting Your Information
Under the Privacy Act 2020, you have the right to request access to the personal information we hold about you. You also have the right to request that we correct any personal information you believe is inaccurate, incomplete or out of date. To make a request, please contact our Privacy Officer using the contact details provided at the end of this Privacy Policy.
Before providing access to your personal information, we may ask you to verify your identity to help protect your privacy. We will respond to your request within the timeframes required by applicable New Zealand privacy legislation.
Marketing Choices
You are always in control of the marketing communications you receive from us.
If you no longer wish to receive promotional emails from Moe Linen, you can:
click the unsubscribe link included in any marketing email; or
contact us directly and ask to be removed from our mailing list.
Please note that even if you unsubscribe from marketing communications, we may still send you important service-related communications regarding your orders, deliveries, returns, account enquiries or changes to our policies.
Children's Privacy
Our website is intended for a general audience and is not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information without appropriate consent, please contact us and we will take reasonable steps to investigate and, where appropriate, delete that information.
Third-Party Websites
Our website may contain links to third-party websites, social media platforms or other online services that are not operated by Moe Linen. These websites have their own privacy policies and practices. We are not responsible for the privacy, security or content of third-party websites and encourage you to review their privacy policies before providing any personal information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal obligations or privacy practices. The most current version will always be published on our website. Your continued use of our website after any changes have been published constitutes acceptance of the updated Privacy Policy.
Privacy Complaints
If you have any concerns about the way we have collected, used or handled your personal information, we encourage you to contact us first so we can work to resolve the issue.
Please provide as much detail as possible, including your name, contact information and the nature of your concern. We will acknowledge your complaint, investigate the matter and respond within a reasonable timeframe.
If you are not satisfied with our response, you have the right to make a complaint to the Office of the Privacy Commissioner.
Contact Us
If you have any questions about this Privacy Policy, would like to access or correct your personal information, or wish to make a privacy complaint, please contact our Privacy Officer.
Privacy Officer
Moe Linen
Tauranga, New Zealand
Email: kiaora@moelinen.co.nz
For more information about privacy rights in New Zealand, visit the Office of the Privacy Commissioner.
End of Privacy Policy
Effective Date: July 2026